Norton antivirus is sold in the UK as four consumer tiers: Norton AntiVirus Plus, Norton 360 Standard, Norton 360 Deluxe and Norton 360 Advanced. All four run the same malware engine, the same Scam Protection and the same Password Manager.
What you pay extra for is device count, cloud backup, a VPN, parental controls and identity tools. This page covers the antivirus lineup only; the standalone VPN has its own Norton VPN review on this site.
The four tiers, and what each one adds
AntiVirus Plus is the single-device entry point. Norton lists it with antivirus, malware, ransomware and hacking protection, the 100 percent Virus Protection Promise, 2 GB of Cloud Backup, Password Manager and Deepfake Protection. There is no VPN at this tier.
360 Standard covers one device too, lifts backup to 10 GB and adds the VPN. Norton lists Double VPN and IP Rotation on the 360 pages.
360 Deluxe is the family tier: five devices, 50 GB of backup, Parental Control and Dark Web Monitoring on top of everything below it. Norton says multi-device plans now cover Smart TVs as well.
360 Advanced stretches to ten devices and 200 GB, swaps Scam Protection for Scam Protection Pro, and bolts on the identity layer: Identity Restoration Support, Credit Report and Score, Credit Alerts, Stolen Wallet Assist, Social Media Monitoring and Financial Monitoring. A separate 360 for Gamers edition adds a Game Optimizer and quieter notifications.
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Three features that quietly disappear on a Mac
The tier cards read the same for every platform, but the footnotes do not. Norton states that Cloud Backup, Parental Control and SafeCam are not supported on macOS or on Windows in S mode. Cloud Backup is also excluded on Windows running on ARM processors.
Deepfake Protection is narrower still. Automatic detection needs Windows 11, a supported browser and a minimum of a 6-core CPU with 16 GB of RAM. Older PCs get manual scan only, and the feature currently works on English-language videos.
So a household on MacBooks buying Deluxe is paying for two headline features it cannot switch on. The VPN, Password Manager and Dark Web Monitoring still work, which is why the Mac case usually points at Standard.
Norton tiers against ESET, Bitdefender and Surfshark
The table sets Norton’s four tiers beside the three rivals this site has already reviewed, using only what each vendor states on its own UK product page. Where a vendor does not list a figure, the cell says so.
| Product | Devices as sold | VPN included | Antivirus platforms | Vendor-stated extras |
|---|---|---|---|---|
| Norton AntiVirus Plus | 1 | None | Windows, macOS, Android, iOS | 2 GB backup (Windows only), Password Manager, Scam Protection |
| Norton 360 Standard | 1 | Yes | Windows, macOS, Android, iOS | 10 GB backup (Windows only), Password Manager |
| Norton 360 Deluxe | 5 | Yes | Windows, macOS, Android, iOS, Smart TV | 50 GB backup, Parental Control (not macOS), Dark Web Monitoring |
| Norton 360 Advanced | 10 | Yes | Windows, macOS, Android, iOS, Smart TV | 200 GB backup, credit and identity restoration tools |
| ESET HOME Security Essential | 1 to 10, you choose | None (Premium adds VPN on 3 devices) | Windows, macOS, Android; no iOS antivirus | Safe Banking browser mode, firewall and network scanner |
| Bitdefender Antivirus Plus | 1, 3 or 5 | Capped at 200 MB per day | Windows, macOS, Android, iOS | Safepay browser, multi-layer ransomware protection |
| Surfshark One (Antivirus) | Unlimited | Yes, unlimited | Windows 10+, macOS 11+, Android 10+; no iOS | Alert breach monitoring, Search; not sold standalone |
Sources: uk.norton.com/products, eset.com/uk, bitdefender.com/en-gb, surfshark.com/antivirus, all read 23 September 2026.
Two rivals are structured very differently. ESET lets you pick any device count from one to ten on the same plan, which our ESET antivirus review found is its main pricing advantage over fixed 1, 5 and 10 device tiers.
Bitdefender includes a VPN even at its entry tier, but the 200 MB daily cap makes it a checkout-and-banking tool rather than a streaming one. The Bitdefender Antivirus Plus review covers where that cap bites.
Which tier is worth paying for
Norton’s listing had an oddity when we checked: 360 Standard was showing a lower first-year price than AntiVirus Plus, at 24.99 pounds against 34.99 pounds. Introductory prices move often, so verify on the day, but if that gap holds there is no reason to buy Plus.
Every Norton price on the products page is a first-year figure. Renewal prices are higher and only shown on a separate pricing page, and the subscription renews automatically unless you cancel before billing. Put the renewal date in your calendar the day you buy.
Buy Deluxe when you have three or more Windows devices, or children whose screen time you want to manage from one console. Buy Advanced only if you want the credit and identity restoration layer, because the antivirus itself is identical to Standard.
Questions UK buyers ask before choosing a Norton tier
Is the antivirus engine different between Norton tiers?
No. Norton lists the same antivirus, malware, ransomware and hacking protection on all four consumer tiers. The tiers differ in device count, backup size and the extra services wrapped around the engine.
Does Norton 360 Standard include the VPN?
Yes. Standard, Deluxe and Advanced all include the VPN. AntiVirus Plus is the only consumer tier without it.
Can I use Norton Parental Control on a Mac?
No. Norton’s own footnote says Parental Control, Cloud Backup and SafeCam are not supported on macOS. Monitoring is available on Windows PC, iOS and Android devices.
